The Sentiment Analysis Symposium, April 12th, New York, NY, bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news, and enterprise feedback. New in 2011: Join us for Practical Sentiment Analysis, an optional half-day tutorial taught by eBay staff, Monday afternoon, April 11.

With the explosion in use of Facebook, Twitter, and blogging – of TripAdvisor, Yelp, and FlyerTalk – of on-line media and of e-mail, instant messaging, and surveys – it is essential to hear the true Voice of the Customer (and the Market, Patient, and Employee)… and to be heard. Yet keeping up with the round-the-clock information torrent is impossible with old, manual methods. The ability to lead the competition – in customer satisfaction and support, brand and reputation management, financial services, product design and marketing, and an array of other business processes – depends on automated analysis of sentiment, mood, and opinion.

The Sentiment Analysis Symposium provides an unmatched opportunity to learn about sentiment technologies, how they are applied, return on investment, and how to choose from among the many available solution options.

Meet and learn from fellow experts, business executives, and practitioners – experienced and new users and those evaluating solutions. With planned keynotes, presentation tracks covering important business applications, a start-up showcase – and peer-networking opportunities – the symposium is an event not to miss. 

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